Portal UnificationCX, UX & UI
A clearer route to municipal services.
Research, onboarding and incident reporting across a unified portal and mobile experience.
Research & designed experienceSelected work & methods
Standalone projects, applied experience work and reusable methods. Explore by discipline, then go into the decisions and evidence.
24 cases & methods
No matching case. Try another project or capability.
UAE Food BankProduct Management
Participation with an operational spine.
Product strategy, launch scope and role journeys for a reliable food-bank platform.
Product definition & prototype
Emkan FinanceCX, UX & UI
Finance with a clearer path.
Relaunching the lending experience from onboarding to everyday use.
App relaunch
TalyProduct Management
Payments, built around business.
Product strategy, launch delivery and a connected merchant ecosystem.
Product launches & merchant experience
Enterprise AI conceptProduct Management
Turn AI opportunities into product choices.
Use-case creation, product boundaries and accountable human review.
Product concept & demonstrator
Montaji+CX, UX & UI
Make the trade journey understandable.
Customer and staff research, service blueprinting, original registration journeys and requirements-to-design delivery.
Research, prototypes & delivery planning
DubaiNow · Housing FeesCX, UX & UI
A housing-fee journey that explains itself.
A correction journey connecting customer evidence, calculations, review and billing.
Service blueprint & proposal
Access+Product direction & MVP scope
An accessibility product, scoped deliberately.
From a broad accessibility ambition to an engine-first MVP, clear users and meaningful measurement.
Product direction & planned MVP
ChappmeVenture roadmap & product planning
A roadmap built around first-adopter value.
Sequence onboarding, remittance, assistance and broader payment capability before channel expansion.
Historical roadmap & planning
EquevuMVP strategy & validation approach
Validate the promise before scaling the product.
A lean MVP approach to long-term savings and wealth-building in the GCC.
MVP strategy & validation plan
Build in DubaiCX / UX · Behavioural insights
Give building owners a clear product journey.
An owner-focused product proposition, lifecycle bundles, behavioural work and a phased delivery plan.
Strategy proposal & earlier UX study
Dubai TradeCX / UX · Shared-channel design
Keep the service coherent across platforms.
Wave-one municipal-service redesign for a shared Dubai Trade channel.
Designed scope & delivery readiness
Seven-Star RatingCX · Assessment readiness
Prepare the evidence behind service quality.
CX and service-readiness coordination for the international rating programme.
Assessment-readiness contribution
People of DeterminationCX / UX · Inclusive experience
Make inclusive service information easier to find.
Customer-feedback themes translated into bilingual, responsive facility and service-information designs.
Bilingual design & internal review
DM Digital Product SOPMethod / reference artifact
A shared path from discovery to delivery.
The DM Notion lifecycle connects research, product decisions, design, engineering, launch and learning.
Working SOP · DM Notion adaptation
Design GovernanceMethod / reference artifact
Consistency needs clear decision rights.
A governance framework for shared standards, local adaptation, exceptions and design-system evolution.
Framework · proposed operating model
PoD Enhancement FrameworkMethod / reference artifact
Turn access needs into product priorities.
A digital-accessibility roadmap connecting descriptive needs to proposed portal and mobile enhancements.
Strategic roadmap / proposal
Designer Accessibility ChecklistMethod / reference artifact
Review inclusion while the design can still change.
A design-team reference spanning visual, audio, motor, cognitive, Arabic/RTL and device needs.
Produced design reference
Developer Accessibility GuideMethod / reference artifact
Carry experience intent into implementation.
A developer-facing handoff reference for semantics, navigation, forms, recovery and status feedback.
Produced reference · technical review needed
Portal Account GuideMethod / reference artifact
Make the next account task understandable.
Illustrated customer guidance for registration, company management, UAE Pass and recovery.
Guide design / reference artifact
Municipal Mobile AppProduct Management
A city that works with its people.
A municipal mobile product strategy built around participation, visible operations and a closed feedback loop.
Product strategy proposal
Heritage DiscoveryProduct Management
Turn a bookstore brief into cultural discovery.
Reframing a retail request through product strategy, customer archetypes, contextual commerce and phased investment.
Product concept & strategy proposal
Behavioural Readiness FrameworkFrameworks & SOPs
Check whether a service helps people finish.
A service-readiness method with evidence rules, issue severity, ethical interventions and explicit launch decisions.
Working framework & pilot proposal
Double Diamond PlaybookFrameworks & SOPs
Find the problem before committing to a solution.
A discovery and delivery playbook that connects methods, outputs, team decisions and implementation.
Process reference