
A clearer route to municipal services.
Research, onboarding and incident reporting across a unified portal and mobile experience.
Research & designed experienceCustomer evidence, service journeys and carefully resolved interfaces.
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Research, onboarding and incident reporting across a unified portal and mobile experience.
Research & designed experienceRelaunching the lending experience from onboarding to everyday use.
App relaunchCustomer and staff research, service blueprinting, original registration journeys and requirements-to-design delivery.
Research, prototypes & delivery planningA correction journey connecting customer evidence, calculations, review and billing.
Service blueprint & proposalWave-one municipal-service redesign for a shared Dubai Trade channel.
Designed scope & delivery readinessCX and service-readiness coordination for the international rating programme.
Assessment-readiness contributionCustomer-feedback themes translated into bilingual, responsive facility and service-information designs.
Bilingual design & internal reviewProduct management, customer experience and digital transformation. Based in Dubai, working across the region.


